Volume 12, Number 3

Using Social Media as A Tool for Promoting Festival Tourism


Krittanai Ngernyuang and Pei-Ying Wu, Chung Hua University, Taiwan


The impact of social media on Tourism has been one of the main topics in tourism research. Many studies discuss and analyze the impact of social media on Tourism. However, less research studied on the impact of social media on specific, like festivals tourism. Festival make people united and the experiences of those participating in festivals can have a significant influence on others and social media provides the perfect channel for sharing their experiences. This research focused on social media factors that influenced visitors in the festival tourism. The study was designed to explored how social media factors impact to festival tourism. The structured interview was conducted to confirm social media factors from secondary data. The results show that social media better use as a search engine tools. For future research it is suggested to conduct quantitative survey to confirm these social media factors which analyzed by this study.


Social media, Festival, tourism, Festival tourism, eWOM