Volume 16, Number 5

Enhancing Organizational Efficiency of the Lantern Festival in Penghu, Taiwan Through Information Technology: Key Factors Analysis

  Authors

Shih-Ping Chang and Han-Chen Huang, Chung Hua University, Taiwan

  Abstract

The Lantern Festival in Penghu, Taiwan, has become one of the region's most important cultural events, attracting numerous tourists and garnering extensive media coverage. This festival combines local traditions and religious beliefs, serving as not only a symbol of the holiday but also a key attraction for Penghu's tourism. However, despite the festival's long history, the growth in visitor numbers has been relatively limited. To enhance the event's impact effectively, organizers face several challenges, including resource allocation, event content design, and promotional strategies. This study systematically analyzes and evaluates the key success factors of the Lantern Festival using the Analytic Hierarchy Process (AHP) method and establishes a related framework. The results reveal three major dimensions: A. Event Planning and Resource Support, B. Event Execution and Promotional Communication, and C. Cultural Heritage and Industrial Activities. These three dimensions encompass a total of twelve specific indicators, such as the design of the event theme, government funding and policy support, marketing and promotion, local community involvement, and cultural innovation and preservation. Through an analysis of the Penghu Lantern Festival, this study identifies the core factors contributing to the event's success and how they are integrated with local culture and tourism development. These findings provide a valuable reference for other regions planning similar festivals, helping improve the quality and appeal of events and laying the foundation for long-term development. Additionally, the study offers festival planners a practical action framework to review key factors during the preparation phase, ensuring smooth execution and meeting the expectations of all stakeholders.

  Keywords

Festival activities, Key success factors, AHP