Volume 13, Number 1

Summary of the Impact of a Non-Fiction, Low Budget, Digital Social Media Project

  Authors

Paula Latham, Independent Researcher, UK

  Introduction

This summary includes a synopsis of a 5-year social media exploratory project: non-fiction Facebook advert plus a literature review to support the dissemination of the results relating to the technique and the theme of 'making digital work'. A digital marketing strategy ideally should incorporate a range of methods and budgets (qualitative and quantitative in design) and this has been an aim of this work. To summarise, the 'reach' of 26 Facebook posts (this included adverts and social messages: organic and non-organic design) for an approximate £50.00 budget resulted in 6,239 people (reach/saw the advert) outside of Britain. The impact is the primary data ‘reach’ results for this project. Collectively, by 2024, the primary and secondary methods provided a result of 86,860 findings.

  Keywords

consumer science, solo travel, emotional and business intelligence, GPS nonorganic Facebook advert, primary quantitative data.