Volume 16, Number 5

Incorporating Cross-Cultural Design into the User Interface

  Authors

Bahareh Nejati¹, Ravi Teja Manchi² and Damian Schofield³, ¹Virginia Polytechnic Institute and State University, USA, ²Motorola Solutions, USA, ³State University of New York, USA

  Abstract

This paper focuses on the significance of culturally tailored digital products for Arabic-speaking users, examining how cultural relevance influences user satisfaction and engagement. This research study aimed to provide guidelines for incorporating cross-cultural designs in interfaces for Arabic-speaking users. Utilizing Hofstede's cultural dimensions as a framework, the study employs A/B testing, surveys, and interviews to reveal the importance of cultural inclusivity in interface design. The finding of this research demonstrated that the ease of understanding and interaction with digital products varies for native Arabic speakers and that feature and functionality requirements differ based on users' nationality. This, in turn, highlighted the pivotal role of culturally adapted UI/UX in improving user experience, advocating for digital products that are both empathetic and inclusive. By emphasizing cultural considerations, this research contributes to the broader discourse on creating user-centric digital environments that resonate with a diverse global audience, aiming to enhance connectivity between brands and their diverse user bases.

  Keywords

Cross-Cultural Design, User Interface (UI), Cultural Adaptation, Hofstede's Cultural Dimensions.