Volume 12, Number 2

An Analysis of Consumer Interest Level Data for Online Health Information in the Early
Stages of the Covid-19 Pandemic

  Authors

David C. Wyld, Southeastern Louisiana University, USA

  Abstract

This paper takes a unique look at the online consumer interest in health information and products during a unique moment - the COVID-19/coronavirus pandemic of 2020. The present research examines Glimpse’s data on consumer interest levels in a wide variety of health topics, products, and services during March 2020, the month when the COVID-19 outbreak brought much of American life and the U.S. economy to a standstill. Through an analysis of the trend data on the health information sought out online during this critical period, the author provides insights into the consumer behavior demonstrated by Americans in light of the pandemic.

  Keywords

Marketing, Health, Health Information, Personal Health, Wellness, Online, Search, Consumers, Consumer Behavior, Internet, Web, Pandemic