Omar Hujran, United Arab Emirates University, United Arab Emirates

Semiotic analysis serves as a tool for comprehending the ways in which individuals interpret and comprehend their surroundings by scrutinizing the interplay between signs, symbols, and their connotations. The efficacy of digital business platforms is heavily reliant on the creation of well-crafted, meticulously structured websites that facilitate effective communication with targeted customers. E-commerce websites extensively employ images and texts to enhance product awareness and cultural significance. Scholars contend that the utilization of e-commerce websites will expand if designers integrate the cultural norms of different user subsets. Thus, this study aimed to examine this issue through a literature review of semiotic analysis applied to e-commerce websites.

Semiotic analysis, Website design, E-commerce, Culture, Literature review.